Following up and talking to your clients is a straightforward process. But you can get bogged down in the day to day business and let it (and your past clients) fall to the bottom of the pile.
The same goes for putting that feedback to USE. It does you no good if you don't use it.
You're going to learn a framework that's as simple and straightforward as possible to put in place, with LOTS of already done for you parts, so you can get those testimonials rolling in.
I'm a researcher who loves interviewing other people’s customers. My goal is to empower small business owners with social proof and client insight so they can get more of their favorite clients. I'm the one you take with you when you have to mingle with a room full of strangers. You can learn more about my done-for-you customer research services at heykaryn.com